How Messenger marketing works
A Facebook Page can only message people who have messaged it first. Once someone writes to your Page, you can reply, and that conversation becomes a channel for updates and offers.
Meta limits promotional messages to a window after the customer's last message, generally 24 hours. Outside it, a Page may send only specific kinds of update, such as an order or account notice. Meta changes these rules from time to time, so check its current policy before you plan a campaign.
Get people to message your Page
- Set your Page's main button to "Send message".
- End posts with a reason to message: "Message us for today's price".
- Run ads that open a Messenger chat, not a website.
- Put an m.me link or QR code on packaging, receipts and your website.
- Reply to comments by inviting the person to message you.
Reply fast, then follow up
Speed matters more on Messenger than on any other channel. A customer asking a price is usually asking three other shops too.
- Set an instant reply that confirms you received the message and says when you will answer.
- Save replies for prices, delivery charges, sizes and payment methods.
- Answer the question first, then make the offer.
- Follow up inside the 24-hour window if the customer goes quiet.
What to send
- Answers to price and stock questions, with a photo.
- Order confirmation and delivery updates.
- An offer related to what the customer just asked about.
- A request for a review after delivery.
Keep it conversational. Messenger is a chat, and messages that read like adverts get ignored or reported.
Messenger with Nepal Fillings
Nepal Fillings connects your Facebook Page so you can message the people who have written to it from the same dashboard as your email, SMS, WhatsApp and Telegram campaigns. Messenger is part of the Advanced plan at NPR 3,570 a month.
Reply to Page messages beside your other campaigns.
See Nepal Fillings